Seton Amick is an experienced businessman who has enjoyed a successful career in the business logistics, marketing, and finance industries. Seton is known for his motivational management and is a skilled entrepreneur in hi-tech startups.

Before co-founding WhiteHatAI, Seton was the Senior Business Analyst at Zintera Corporation, an AI startup developing neural-network based medical systems based in San Diego CA. He was also co-founder and Chief Operating Officer for Prophet Labs, LLC, a medical data technology development company. 

Seton co-founded and served National Operations Manager for True Understanding Corporation, an AI startup based in New York State, and helped establish ID Technologies Corporation, a biometric startup based in Research Triangle Park. 

Seton is CEO and President of HotHead Marketing, holds various securities licenses and has held positions as an executive at Wells Fargo, JP Morgan Chase, Merrill Lynch and Bank of America.